Ethos Gardenia's ethos is centred on the belief that the plight of each client’s brand is one and the same as Gardenia’s plight. The enduring growth of each client’s business is paramount to the enduring growth of Gardenia. Gardenia’s brand development and marketing success stems from our immense respect for the communicative power of new technology and the emotional power of the social and professional interactions of a bygone era.

A Blooming Brand™ How do we know who we are? Memories. Our memories tell us who we are. What gives meaning to our lives? Emotion. Our emotions tell us what is meaningful. A Blooming Brand™ is Gardenia’s brand development laboratory. It operates from the intersection of Memory Lane and Emotional Drive. Brands are sponges for content, for images, for fleeting feelings. They become emotional stimulators and psychological concepts held in the hearts and minds of the public, where, when developed and maintained correctly, they may stay forever. To be successful a brand must elicit a positive emotional response from the consumer. Positive emotional bonding comes from a mutually beneficial relationship built on understanding, intrigue, and trust. At Gardenia, we develop your brand to deliver positive, relevant, and unique emotional qualities that are dictated by the current needs and desires of your target consumer. We achieve this by building your brand proposition to convey a message that is: ● Aligned with your brand’s core values. ● Crystal clear, engaging, unique, and relevant to your target consumer. ● Echoed within your business, internally and externally. ● Consistent across multiple marketing and advertising mediums. ● Inspiring to your strategic partners. ● Able to adapt to a changing marketplace.

A Blooming Icon™ Like Charlie, a great icon says it all without words. Your company’s icon is a foundational component of your marketing communication. Therefore, it must be a culturally literate symbol that has an element of human truth as revealed through a personal story consumers can relate to. A Blooming Icon™ is Gardenia’s trademark studio. Our staff refers to it as “The Garden”. It’s the place where our world class artistic team grows brand icons that arouse curiosity and connect with the consumer in a deep, intrinsic way.

A Blooming Legacy™ What is your brand's legacy? How will your business share its success with its employee family, community, and mankind? With A Blooming Legacy™ Gardenia helps companies devise, grow, and protect their brand legacy. We discuss the multifarious benefits of giving back in meaningful, cost-effective ways and we help your company explore philanthropic alliances with some of the worlds most solvent and respected charitable organizations. We share our knowledge on the relevance of the green movement and its impact on the planet and we offer information and guidance to make your company more profitable by becoming more eco-friendly. You’ll learn how to calculate your company’s carbon footprint and institute the appropriate countermeasures, so your brand can leave its mark on the world without leaving its mark on the planet. At Gardenia, an important component of OUR legacy is leadership. We lead by example each day as we strive to align our own social and environmental responsibility with our own business success. This year The Gardenia Company will disperse two percent of its post tax revenue to three of the world’s finest charitable organizations while retaining a carbon footprint that is amongst the top one percent of competing companies.