The Gardenia Report™ The Gardenia Report™ is a uniquely powerful marketing tool that combines a visually fascinating, efficiently informative web-folio with a tactile, coffee table quality, print-folio that is hand distributed to professionals and consumers at relevant venues. The trade specific web-folio and companion print-folio (printed annually) are robustly promoted using various forms of applicable media and face-to-face, hand-to-hand marketing techniques. An ever-growing network of primed consumers and peripheral businesses consult The Gardenia Report prior to making buying decisions. Our web based and printed portfolios and endorsements allow you to increase your exposure to these high value potential customers and establish or expand your company’s presence with minimal cost and effort. The Gardenia Report strictly limits the number of featured companies in each trade category. This practice insures that exposure in The Gardenia Report will not undermine your company’s growth by inundating the end user with a prodigious number of competing businesses. The Gardenia Report is an ardent resource for the consumer and a trusted guardian of their interests. That is why we diligently research the solvency and customer satisfaction rating of each entity in order to determine which companies are eligible to be featured. To be included in The Gardenia Report, click here to register your company and begin the application process. To assist with admission, you should encourage your clients to participate in our client interview. They may do so either on our site or by contacting us via email.

If you wish to browse The Gardenia Report right now, visit thegardeniareport.com

S n M Lab™ The S n M Lab™ is Gardenia’s social media marketing laboratory. Social media is content created using highly accessible and scalable publishing technologies. It is a shift in how people discover, read and share news, information and content; a fusion of sociology and technology that transforms monologues into dialogues and passive consumers into brand influencers and ambassadors. Businesses sometimes refer to social media as user-generated content (UGC) or consumer-generated media (CGM). Whatever name you give it, social media has become extremely popular simply because it readily connects people via the online world, making it easier for them to form business and personal relationships while congregating around the things they are most passionate about. With S n M Lab, Gardenia’s internet technology team helps your brand identify its voice, then grow and maintain a powerful presence in the social media universe. We accomplish this by:

● Knowing what is appealing to the people you want to reach. The only way to learn about their preferences and know what they will or won't embrace is to monitor their activity, as well as the culture of their community. By observing, we uncover not only the ideas used to build or deploy relevant tools, services and campaigns, but also the methods and strategies for creating genuine excitement and participation.

 

● Building a social media community based around your target consumers’areas of interest. We identify which social sites they frequent, and regularly help them accomplish something new there.

 

● Producing content that appeals to customers at an experiential level. Once upon a time, you built it and they came. Nowadays, they won't show up unless you effectively engage them. We demonstrate to your target consumers that you are thinking about them as human beings and not simply as "users." This will impact every approach you take and force the personalization for target demographics.

 

● Developing brand specific applications, building custom networks, and enabling seamless conversations by employing the tools that users are familiar with.

 

● Promoting text conversation amongst your target consumers and facilitating their conversations using video and audio to boost interactivity and brand resonance. We also provide them with the option to connect back to you by subscribing to a custom feed and/or via direct access to someone internally.

Gardenia Green Accreditation™ (GGA) The mission of the Gardenia Green Accreditation™ (GGA) program is to transform the way businesses are developed and operated, cultivating an environmentally and socially responsible, healthy, and prosperous environment that improves quality of life. The GGA program is designed to reward cost-efficient, energy-saving green companies by publicizing their related efforts and accomplishments to an ever-growing eco-savvy consumer community. With a rapidly growing body of more than 1200 member companies and organizations, and more than 10,000 GGA accredited professionals, the GGA program is a growing force in a diverse worldwide community of entrepreneurs and environmentalists, corporations and nonprofit organizations, elected officials, concerned citizens, teachers and students. The GGA is a profit driven marketing program that requires the accreditation of each participating entity. GGA’s Board of Directors has instituted guiding principles that provide clarity and continuity to the accreditation process. Accredited individuals pay a yearly membership fee of $35.00 USD and accredited businesses pay a yearly membership fee of $75.00 USD to be included in our online and offline listings and promotions of the worlds leading green conscious professionals and corporations.

To learn more about the GGA program and to apply for individual and/or corporate membership click here to visit the GGA website.

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